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Kent is the CEO of a significant medical writer and the present President of the Society of Scholarly Publishing (SSP); previously he pioneered the innovative digital work at the new England Journal of Medicine (NEJM). Ms. Solomon took a "vertical" strategy, interviewing a broad vary of individuals within Pearson, a large world instructional writer. Mr. Kasdorf took a "horizontal" method, interviewing consultants from diverse varieties of publishing (e book, journal, magazine, and information) and representing numerous roles inside the digital publishing ecosystem (publishers, metadata service suppliers, consultants, and representatives from different organizations which are addressing the problem of metadata in publishing). In preparation for a Pearson Metadata & Taxonomy Roadmap, Madi Solomon performed 12 nameless interviews with schooling publishing representatives across many alternative Lines of Business (largely from US, UK, and Canada). In order to evaluate the "pain points" with regard to metadata for publishers, the co-leaders of the Metadata Task Force, Madi Solomon of Pearson and Bill Kasdorf of Apex, carried out numerous interviews in 2014 with publishers, service providers, and representatives from related organizations. In order to achieve this, DCAT-AP consists of a "core" profile, including a set of metadata parts generally used across domains, whereas area-specific necessities are addressed by a set of "extensions".

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